It's super valuable to have advisors and people around you who have been there and done that who have experienced some of the lows and the highs that you're going to go through and can be there to offer advice and offer examples of what they did and how they got through things.

For me personally, it was a huge help and I definitely would not have been successful in my companies. Had I not had strong advisors around me.

1. Add value to our biggest customers are to take on the risk and responsibility for their outcomes, understanding what those outcomes are and taking responsibility for them.

2. Simplify everything as much as possible. The less touch points the easier they understand things. That's key.

3. Own the outcome. To understand what it is your customer really needs to happen, and make sure you're solving problems along the way to help them achieve their goals.

Before starting a company try to identify a few people who understand entrepreneurship who have either been entrepreneurs or have coached entrepreneurs before who have built something from scratch. Make sure that those people are in your corner and get those people on board so that you know that at the drop of a hat, you can make a phone call, and get advice anytime you need it.