1. Be very careful about what coding languages, programs or platforms you choose as some, no matter how much you work on them cannot actually become compliant.

2. Plan for accessibility upfront. What you don't want to do is build design and test for compliance after it will be a lot cheaper and more efficient to plan for it up front just like you would with your user experience.

3. Be to make sure everyone is on board that touches your digital assets. Oftentimes, we find that the web developers think about it but the people feeding content into the website or design elements into the website aren't. It's incredibly important that everyone is on the same page and on board with the goal.

Web Accessibility in the highest level is the ability for anyone to be able to access your brand your content, your online presence and contact you without a barrier. So whether they are coming to your site using even a mobile device or assistive technology or their person with say a cognitive or vision impairment, they are not reaching any barriers when they're coming to learn about your brand.

The fact that I'm also a business owner, but I think one of the things that I find relatable or that I've gotten great feedback on is really taking the time to listen and help someone understand what they're trying to achieve before trying to solve the problem for them, and coming in and prescribing my own solution or what work for me because the reality is each business owner wants to approach things in a different way that is unique to their values or what they're trying to do.